IMPALA nodigt TikTok in open brief uit tot meer samenwerking
In een open brief aan TikTok heeft IMPALA wederom haar zorgen geuit over het beëindigen van de Merlin-licentieovereenkomst en nodigt de brancheorganisatie het platform uit om meer samen te werken.
In een open brief aan TikTok heeft IMPALA wederom haar zorgen geuit over het beëindigen van de Merlin-licentieovereenkomst en nodigt de brancheorganisatie het platform uit om meer samen te werken.
In de brief schrijft Helen Smith, Executive Chair van IMPALA, ervan overtuigd te zijn dat er ‘eerlijke en billijke oplossingen; kunnen worden gevonden. “We willen bespreken hoe we de diversiteit en duurzaamheid van de industrie kunnen bevorderen en tegelijkertijd ervoor kunnen zorgen dat TikTok kan profiteren van collectieve licenties, zoals alle andere bedrijven met Merlin-overeenkomsten.”
Smith roept TikTok op om onderhandelingen aan te gaan met Merlin en binnen twee maanden tot een licentieovereenkomst te komen, inclusief maatregelen tegen fraude.
In de tussentijd is het volgens IMPALA raadzaam dat TikTok hun huidige Merlin-deal in zijn geheel toepast om collectieve onderhandelingen mogelijk te maken.
Onafhankelijke labels en distributeurs zouden daarnaast zelf moeten kunnen kiezen of ze Merlin-deal willen verlengen, zelfs als ze een individuele deal hebben ondertekend of zullen ondertekenen. De onafhankelijke distributieplatforms UnitedMasters en Ditto Music hebben deze week al nieuwe licentieovereenkomsten gesloten met TikTok. Bronnen melden dat deze nieuwe overeenkomsten de eerdere TikTok-licentieovereenkomsten, die via Merlin liepen, zullen vervangen.
De brief is hieronder volledig na te lezen.
Dear TikTok team,
We have been in contact recently about the current issue regarding the renewal of the Merlin licensing deal and are reaching out again as we are very concerned about the impact on the European independent music community.
The expiration of Merlin’s deal with TikTok rapidly approaches and today marks the unilaterally imposed deadline for independent labels to accept TikTok’s terms.
As discussed before, we believe this situation poses significant risks, not only to the independent music sector but also to TikTok’s long-term interests.
Given the EU’s focus on such issues within its new framework for gatekeepers in digital markets, we are confident that fair and equitable solutions can be found, and we would like to discuss how to promote the diversity and sustainability of the industry while ensuring TikTok can benefit from collective licensing, as do all the other businesses with Merlin agreements.
TikTok is a well-loved platform, embraced by countless artists and loved by their fans across the globe. Independent labels and distributors have worked enthusiastically with TikTok and driven creative engagement on the platform. We are eager to work with TikTok to expand opportunities for independently released artists throughout Europe and maximise their unique role for TikTok’s users.
We believe this is a shared goal, based on TikTok’s reaction in April when IMPALA put out our statement on value: “We value the relationships and the licensing agreements we have with the independent music community across Europe. TikTok has always been a licensed service and we’re proud of the successes that independent artists and businesses have found through our platform. Since the start of the year, we’ve seen significant global hits from artists from a range of genres and countries, from established stars to those just starting out, and this success continues to grow.” (TikTok spokesperson, April 2024)
We believe the best way to build a strong and cooperative partnership with our community is to respect independent labels’ and distributors’ choice to license via Merlin and we urge TikTok to:
- Enter into good faith negotiations with Merlin with best efforts to agree licensing terms within two months, including measures in respect of fraud.
- In the meantime, and to help dispel fears in the independent community that TikTok is trying to strong arm independents into deals, we call on TikTok to do the following:
- Continue to apply its current Merlin deal in its entirety to allow for good-faith collective negotiations to take place.
- Give independent labels and distributors the option to choose the above extension of the Merlin deal, even if they have signed or may sign an individual deal to ensure their access to the platform isn’t interrupted.
- Refrain from applying any content or algorithmic measures that would impact the visibility or remuneration of any Merlin member repertoire or artist.
Let’s work together to ensure that TikTok remains a powerful platform for creativity while supporting the growth and sustainability of the independent music sector for years to come.
Rubriek: Nieuws